Website Unique Visitors

Website unique visitors is a metric that counts individual people who visit your site within a defined time period (day, week, month). Each person is counted only once, even if they visit multiple times.

This differs from total visits or page views. If someone visits your site 5 times in a month, that's 5 visits but 1 unique visitor. Unique visitors give you a more accurate picture of your actual audience size rather than just traffic volume.