GLOSSARY -> Slack Features
Website visitor tracking tools free
Free website visitor tracking tools include Google Analytics, Hotjar (limited free plan), Microsoft Clarity, and limited versions of Leadfeeder and SimilarWeb.
Free website visitor tracking tools provide basic to intermediate analytics:
Completely Free
- Google Analytics (GA4): Comprehensive traffic analytics, behavior flow, acquisition sources
- Microsoft Clarity: Heatmaps, session recordings, completely free with no limits
Freemium (Limited Free Tiers)
- Hotjar: Heatmaps and recordings, limited sessions on free plan
- Leadfeeder: Shows some companies visiting your site, very limited on free plan
- SimilarWeb: Basic competitive traffic insights
For B2B Visitor Identification
Most tools that de-anonymize website visitors (showing company names and contact info) are paid products. Free tiers exist but severely limit the number of identified visitors or companies you can see per month.
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