GLOSSARY -> Agentic GTM

What is agentic GTM analytics?

Agentic GTM analytics is the observability and performance layer for AI GTM agent fleets - giving revenue teams real-time visibility into every signal source, every agent phase, and every outbound send in one dashboard.

When you run 14+ AI GTM agents across five signal streams and two outbound channels, things can break silently: a scoring agent times out, a signal source goes idle, a personalization run stalls. Without observability, you find out three days later when your reps notice the queue is empty.

Agentic GTM Analytics surfaces all of this in real time:

Agent heartbeat monitoring - live status per agent phase (running, completed, warning, error) updated every run cycle.

Signal source health - per-source lead volume trending with idle detection. When a source stops delivering leads, the dashboard flags it the same day.

ICP scoring results - tier distribution, profile-fit rate, and scoring run status. Fail-closed guardrails catch incomplete scoring runs before bad data reaches reps.

Outreach performance - per-campaign metrics across email and LinkedIn platforms, ranked by reply rate with sentiment classification.

Cross-signal deduplication - leads surfaced by multiple signal sources are identified and routed to a priority tier.

Agentic GTM Analytics is included with every Kwanzoo agentic GTM workflow subscription. One control tower for every agent, every signal, every send. Every panel shows an 'as of' timestamp so you always know how fresh the data is.

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