GLOSSARY -> Signal Based Selling

What is offsite intent data?

Offsite intent data is behavioral signal data captured from websites outside your own domain when a buyer researches topics related to your category on those external properties, catching in-market buyers before they reach your site.

When a buyer researches 'best B2B outbound automation tools' on a review site, reads a competitive comparison on an industry publication, or downloads a whitepaper about intent data on a media property — each of those actions generates an offsite intent signal. Kwanzoo captures 6 billion of those signals daily across 90,000+ websites and 22,000+ topics.

The critical difference between offsite intent data providers:

Account-level offsite intent (Bombora, 6sense, Demandbase): identifies which company is researching your category and assigns a surge score. You know Acme Corp is in-market. You still have to figure out who at Acme to contact.

Person-level offsite intent (Kwanzoo): identifies the actual person doing the research — their name, title, email, phone, and LinkedIn — plus the specific topics they researched and the sites they visited. Your rep reaches out with personalized context the day the signal fires.

Kwanzoo guarantees all offsite intent leads are no older than 3 days. Intent windows close fast — a company evaluating solutions today may have shortlisted vendors by next week. Freshness is the difference between a warm conversation and a cold follow-up.

About $10 per lead versus $30 to $50 for content syndication. 3 to 5X higher reply rates than cold outbound because the outreach matches the buyer's active research moment.

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