EPISODE 24 | August 15, 2025
SEO is Dead, Long Live LLM Search
David Quaid reveals how LLM search actually works and why you must rank in Google first. Strategies for appearing in ChatGPT, Perplexity, and Claude responses.
Key Takeaways
- LLMs use traditional search: ChatGPT uses Bing, Perplexity and Gemini use Google, Claude uses Brave - you must rank there first
- Top 30 now matters: While Google rewarded top 3, LLMs spread citations across top 10-30, democratizing visibility
- PageRank is here to stay: No one has beaten PageRank since 1998; content alone won't rank without authority signals
- Query fan-out explains differences: LLMs rephrase your query into multiple sub-queries, changing which results appear
- YouTube and Reddit strategy: These platforms have high domain authority and drive significant LLM citations
Guest
David Quaid, Founder
Primary Position
Primary Position
Key Topics
LLM Search, SEO Evolution, PageRank, ChatGPT Rankings, Perplexity Optimization, YouTube SEO, Reddit Strategy
Tags
LLM SEO, ChatGPT ranking, Perplexity, Claude, PageRank, YouTube SEO, Reddit marketing
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