EPISODE 50 | March 13, 2026

AI x GTM Talks: A Year in Review and A Look Forward

Episode 50 milestone: past guests return to reflect on one year of AI transforming go-to-market and what's coming next

Key Takeaways

Tools don't solve problems without ICP understanding: Before implementing any tool, understand your ICP's behavior first - social monitoring is useless if your ICP isn't active on social media, and visitor deanonymization needs meaningful traffic volume to work
Shiny object syndrome kills GTM stacks: Companies buy AI SDR tools that do a piece of signal capture, a piece of email, and leave gaps everywhere - resulting in a mishmash that doesn't connect to everything else they need done
Marketing-sales alignment is finally achievable: AI advancements make it possible to actually actualize marketing and sales alignment rather than just talk about it - the pace of advancement is incredible
Match tools to buyer behavior patterns: With 15,000 monthly visitors, invest in high-quality visitor deanonymization. With social-active ICPs, invest in social monitoring. Layer tools based on where your ideal customers actually spend time
AI GTM Growth Cafes launching: Monthly Zoom-based sessions with customers, partners, and practitioners for deeper collaborative learning beyond the LinkedIn Live format