GLOSSARY -> Slack Features

Website Visitor Identification Software

Software platforms that unmask anonymous website visitors, revealing company names, contact details, and behavioral insights for B2B sales teams.

Website visitor identification software de-anonymizes your website traffic, revealing which companies and sometimes which specific people are visiting your site. These B2B tools match visitor IP addresses and behavioral data against company and contact databases.

Leading Platforms

Clearbit Reveal: Identifies companies visiting your site
6sense: Account-level identification with intent scoring
Leadfeeder: Company identification with LinkedIn integration
Albacross: European-focused visitor identification
Kickfire: Firmographic data on website visitors

The software typically provides company name, size, industry, location, pages viewed, and time on site. More advanced platforms also identify specific individuals, their roles, and buying intent scores.

LEARN