Website Visitor Identification Software
Website visitor identification software de-anonymizes your website traffic, revealing which companies and sometimes which specific people are visiting your site. These B2B tools match visitor IP addresses and behavioral data against company and contact databases.
Company-Level Platforms
- Clearbit Reveal: Identifies companies visiting your site
- 6sense: Account-level identification with intent scoring
- Leadfeeder: Company identification with LinkedIn integration
- Albacross: European-focused visitor identification
- Kickfire: Firmographic data on website visitors
The software typically provides company name, size, industry, location, pages viewed, and time on site. More advanced platforms also identify specific individuals, their roles, and buying intent scores.
Person-Level Website Visitor Identification
The most advanced website visitor identification software operates at the person level — resolving the specific individual, not just their company. Kwanzoo's Person-Level Website Visitor ID uses an identity grid of 110MM+ cookies and device IDs to achieve up to 40% identification rate on US B2B traffic, delivering name, work email, personal email, LinkedIn URL, and mobile phone. As Signal 01 of the Kwanzoo Signals Hub, it connects with offsite intent, contact monitoring, and social monitoring in a single platform.
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