Website Visitor Identification Software
Website visitor identification software de-anonymizes your website traffic, revealing which companies and sometimes which specific people are visiting your site. These B2B tools match visitor IP addresses and behavioral data against company and contact databases.
Leading Platforms
- Clearbit Reveal: Identifies companies visiting your site
- 6sense: Account-level identification with intent scoring
- Leadfeeder: Company identification with LinkedIn integration
- Albacross: European-focused visitor identification
- Kickfire: Firmographic data on website visitors
The software typically provides company name, size, industry, location, pages viewed, and time on site. More advanced platforms also identify specific individuals, their roles, and buying intent scores.
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