One Enrichment Workflow. Every Data Provider You Need.
Clay charges premium markup for every enrichment provider it connects. Kwanzoo lets you bring your own API keys from SalesIntel, ZoomInfo, or any preferred data vendor, uses them in sequence until every field is filled, and falls back to its own 263M+ B2B profile database — at 80% lower cost than running those vendors through separate contracts or Clay.
Waterfall Enrichment Across Every Data Provider Your Team Uses
Bring Your Own API Keys
Connect SalesIntel, ZoomInfo, Apollo, Clearbit, or any preferred data vendor API key directly to Kwanzoo's enrichment engine.
Global Data Coverage Across Multiple Regions
Kwanzoo recommends and supports the right data vendors for each geography so global outbound teams have coverage everywhere they prospect.
Kwanzoo 263M+ Profile Database as Fallback
When preferred vendors can't fill a field, Kwanzoo's own B2B profile database fills the gap with verified contact and firmographic data.
HOW IT WORKS
From Incomplete CRM Record to Fully Enriched Contact in Three Steps
Connect Your Data Vendor API Keys
Add your SalesIntel, ZoomInfo, Apollo, or other data vendor API keys to Kwanzoo in minutes. Kwanzoo validates the connection and maps each vendor's fields to your CRM schema automatically.
Define Your Enrichment Waterfall Sequence
Set the order in which Kwanzoo calls each vendor for each field type. Email goes to Vendor A first, then B. Phone goes to Vendor B first, then the Kwanzoo database. Your logic, your priority.
Enrich Records Automatically at Ingest or on Schedule
Kwanzoo enriches new inbound leads on arrival and runs scheduled batch enrichment on existing CRM records. Every record gets every available field filled from the best available source.
What Waterfall Enrichment Delivers for Your GTM Team
Complete CRM data means better scoring, better routing, and better outreach — at 80% lower cost than running enrichment through Clay or separate vendor contracts.
80% Lower Enrichment Cost Than Clay
Bring your own vendor API keys. No platform markup. No credits to buy. Just your existing contracts plus Kwanzoo's 263M+ database as the fallback layer.
Global Coverage Without Managing Multiple Vendor Relationships
Kwanzoo supports the right data providers for each global region so your team gets coverage in North America, APAC, and Europe without four separate data contracts to manage.
CRM Hygiene That Runs Automatically
Scheduled batch enrichment keeps your CRM current without manual review. Stale titles, bounced emails, and disconnected numbers are replaced automatically before they damage your sequences.
Enrichment That Feeds Directly into Agentic Workflows
Enriched records flow directly into Kwanzoo's agentic GTM workflows — scoring, routing, LinkedIn sequencing, and display ad targeting — without a separate export or integration step.
Frequently Asked Questions
Common questions about Kwanzoo's waterfall data enrichment and how it compares to Clay and single-vendor solutions.
Clay adds a 30% to 50% platform markup to every data vendor call it routes. Kwanzoo lets you connect your own vendor API keys directly with no markup — you pay only your existing vendor rates plus Kwanzoo platform access. Teams switching from Clay to Kwanzoo for enrichment typically reduce their annual enrichment spend by 50% to 80%.
GET IN TOUCH
Fill Every CRM Record at 80% Lower Cost
14-day free POC with 500 credits. Connect your existing data vendor API keys and see Kwanzoo waterfall enrichment fill your records in days.
