Display Ads That Target Specific People. Not Just Companies.
LinkedIn ABM targets at the company level. 6sense targets accounts. Kwanzoo targets specific people — by name — with display ads across any website they visit. When they click and arrive on your site, Kwanzoo identifies them, attributes the conversion, and routes them into your outreach workflow automatically.
Person-Level Targeting, De-Anonymization, and Attribution in One Platform
Person-Level Display Ad Targeting
Target specific named individuals with display ads across any website they visit — not their company, not their account.
Site Visitor De-Anonymization and Attribution
When a targeted individual clicks your ad and visits your site, Kwanzoo identifies them and routes them into your outreach workflow.
Cost Per Meeting Tracking vs. LinkedIn ABM
Kwanzoo tracks cost per meeting, cost per SQL, and ROI from person-based ads alongside all other GTM channels in one dashboard.
HOW IT WORKS
From Audience Segment to Attributed Pipeline in Three Steps
Build Your Person-Level Audience Segment
Pull a segment from your CRM, intent signal list, or LinkedIn connection tier. Kwanzoo resolves each contact to a digital identity and builds the ad audience automatically.
Run Display Ads Across the Open Web
Kwanzoo pushes display ads to your target individuals across news sites, industry publications, and the broader web. CPMs run $3 to $12 per thousand impressions — a fraction of LinkedIn ABM rates.
De-Anonymize Return Visits and Route to Outreach
When a targeted individual returns to your site after seeing an ad, Kwanzoo identifies them, attributes the visit to the campaign, and routes them into your agentic outreach workflow automatically.
What Person-Based Advertising Delivers for Your Pipeline
Kwanzoo's person-based ads give your outbound motion air cover at 60% lower cost than LinkedIn ABM, with closed-loop attribution that company-level tools cannot provide.
60% Lower Cost Per Meeting vs. LinkedIn ABM
Person-based display CPMs run $3 to $12 vs. $30 to $150 for LinkedIn ABM — the same decision-makers reached at a fraction of the cost with better attribution.
Display Air Cover That Warms Up Outbound Sequences
Running display ads before an email or LinkedIn outreach improves response rates by 20% to 40% because your brand is familiar before the rep reaches out.
Full Attribution from Impression to Closed-Won
Kwanzoo connects ad exposure to de-anonymized site visit to meeting booked to closed deal — attribution your current display tools cannot deliver at the person level.
No Separate Ad Platform or Agency Required
Person-based advertising is natively built into the Kwanzoo platform — no Google Ads, no LinkedIn Campaign Manager, no agency markup or separate contract.
Frequently Asked Questions
Common questions about how Kwanzoo's person-based advertising works and how it compares to LinkedIn ABM and 6sense.
LinkedIn ABM targets at the company or account level. You reach everyone at Acme Corp, not just the three buyers you care about. Kwanzoo targets specific named individuals with display ads across any website they visit — with 5X to 10X lower CPMs than LinkedIn's ABM rates and closed-loop attribution at the person level.
GET IN TOUCH
Run Person-Level Ads That Actually Attribute to Pipeline
14-day free POC with 500 credits. See how Kwanzoo targets specific buyers with display ads and connects every impression to a meeting.
