GLOSSARY -> Marketing Strategy
5 steps to the sales process
The 5 steps to the sales process are: prospecting, qualifying, presenting, handling objections, and closing the deal.
The classic 5-step sales process provides a framework for moving prospects from initial contact to closed deal:
- Prospecting: Identify and research potential customers who fit your ICP
- Qualifying: Determine if the prospect has the need, budget, authority, and timeline
- Presenting: Demonstrate how your solution solves their specific problems
- Handling objections: Address concerns and remove barriers to purchase
- Closing: Ask for the business and finalize the agreement
Modern B2B sales often adds steps like discovery calls and follow-up nurturing, but these five core stages remain fundamental to most sales methodologies.
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