GLOSSARY -> Core Solutions Offering

Account Intelligence

Comprehensive data and insights about target accounts, tracking their engagement, intent signals, buying committee, and journey across your website and campaigns.

Account intelligence aggregates all available data about a target account into a unified view—who's engaging from the company, what they're researching, how engaged they are, and where they are in the buying journey.

What It Includes

Firmographic data: Company size, industry, revenue, tech stack
Engagement history: Website visits, content downloads, email opens, ad interactions
Buying committee: Key stakeholders and decision-makers identified
Intent signals: Topics they're researching, competitor comparisons
Account scoring: Overall engagement and fit score

For global B2B companies, account intelligence tracks engagement across multiple regions and subsidiaries, providing a worldwide view of how large enterprises interact with your brand.

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