B2B Website Visitor Tracking
B2B website visitor tracking identifies companies visiting your website and analyzes their behavior. Unlike consumer analytics that focus on anonymous traffic patterns, B2B tracking reveals company names, firmographics (size, industry, revenue), and visitor roles.
What B2B Tracking Reveals
- Company name and details (size, industry, location)
- Pages viewed and content engaged with
- Visit frequency and recency
- Employee roles and seniority (advanced tools)
- Buying intent scores based on behavior
This data transforms website analytics from "someone viewed our pricing page" to "Microsoft, a Tier 1 target account, had 3 people research our enterprise features this week"—actionable intelligence for sales.
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