GLOSSARY -> Core Solutions Offering

Buyer Journey Insights

Analytics showing how accounts move through their buying journey, revealing engagement patterns, content consumed, and progression toward purchase decisions.

Buyer journey insights track how accounts progress through their research and evaluation process—from initial awareness through consideration to decision. For global accounts, this includes activity across multiple geographies and business units.

What You See

Stage progression: Movement from awareness → consideration → decision
Content consumption: What topics and materials they're researching
Engagement breadth: How many people from the account are involved
Velocity: How quickly they're moving through the journey
Sticking points: Where they slow down or show hesitation

These insights help sales teams understand where accounts are in their process and what they need next—whether that's technical documentation, ROI calculators, customer references, or pricing discussions.

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