Competitive Intelligence

Competitive intelligence is the systematic gathering and analysis of information about competitors—their products, pricing, messaging, customer reception, and strategic moves. It goes beyond simple monitoring to deep analysis that informs your own strategy.

What to Track

• Product strategy: Features, roadmap, positioning changes
• Pricing: Price points, packaging, discounting patterns
• Marketing: Messaging, campaigns, channel strategies
• Sales tactics: How they sell, demo approaches, deal structure
• Customer sentiment: Reviews, social mentions, win/loss patterns
• Hiring and partnerships: Strategic direction signals

Sources

Public information (websites, social media, press releases, job posts), customer interviews, win/loss analysis, industry reports, and competitive intelligence platforms that aggregate data.