GLOSSARY -> Account Based Marketing - ABM

Competitive Pricing Intelligence

Tracking and analyzing competitors' pricing strategies, discount patterns, and packaging to optimize your own pricing and win more deals.

Competitive pricing intelligence involves systematically tracking competitors' prices, packaging, discount patterns, and pricing strategies to inform your own pricing decisions and competitive positioning.

What to Track

List prices and actual selling prices (after discounts)
Packaging and tier structure
Add-on and usage fees
Promotional pricing and seasonal discounts
Contract terms and commitment requirements
Price changes and their timing

How to Use It

Competitive pricing data helps you position effectively—price above competitors if you offer more value, match them in feature parity situations, or undercut them when competing on cost. It also reveals pricing strategies: are competitors moving upmarket with price increases? Testing new packaging? Running aggressive promotions?

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