GLOSSARY -> Account Based Marketing - ABM

Conversational AI

AI technology that automates customer interactions through intelligent chatbots, virtual assistants, and conversational interfaces using natural language processing.

Conversational AI automates customer interactions through chatbots, virtual assistants, and voice interfaces that can understand natural language, interpret intent, and provide relevant responses. Unlike rule-based chatbots, conversational AI uses NLP and machine learning to handle complex, multi-turn conversations.

B2B Applications

Website chat: Answering product questions, qualifying leads, booking meetings
Customer support: Handling common issues, routing complex queries to humans
Sales assistance: Providing pricing info, suggesting relevant resources
Internal tools: Helping employees find information or complete tasks

The AI learns from conversations to improve over time. When it can't answer something, it escalates to humans who teach it the right response for next time.

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