GLOSSARY -> Account Based Marketing - ABM

Demand Forecasting

Predicting future customer demand for products or services using historical data, market trends, and statistical models to optimize inventory and resource planning.

Demand forecasting predicts future customer demand for your products or services. This helps businesses plan production, manage inventory, allocate resources, and set realistic revenue targets.

Forecasting Approaches

Historical trends: Analyze past demand patterns and project forward
Seasonal adjustments: Account for predictable fluctuations
Market indicators: Factor in economic conditions, industry growth, competitor activity
Pipeline analysis: Use current sales pipeline to predict near-term demand
Predictive models: Machine learning incorporating multiple variables

Accurate demand forecasting prevents stockouts and overproduction in product businesses, and guides hiring and capacity planning in services and SaaS businesses.

LEARN