Dynamic Pricing
Dynamic pricing adjusts prices automatically based on real-time factors like demand, competition, customer segment, time of day, or inventory levels. Airlines and hotels are famous for this—prices change constantly based on availability and demand.
In B2B and SaaS
Dynamic pricing in B2B is less about minute-by-minute changes and more about:
- Segment-based pricing: Different prices for enterprise vs. SMB
- Usage-based pricing: Costs adjust based on actual consumption
- Negotiated pricing: Flex pricing based on deal size, multi-year commitments
- Competitive pricing: Adjusting based on competitor moves
The goal is to maximize revenue by charging what each customer segment is willing to pay, while staying competitive.
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