GLOSSARY -> Core Solutions Offering

Dynamic Segmentation

AI-powered customer segmentation that automatically adapts in real-time based on prospect behavior, intent signals, and engagement patterns.

Dynamic segmentation uses AI to automatically group prospects into segments that continuously update based on real-time behavior and signals. Unlike static segments ("all SaaS companies with 100-500 employees"), dynamic segments adapt as prospects engage and show different intent levels.

How It Differs from Traditional Segmentation

Traditional segments are manually created and static—once defined, they don't change unless you rebuild them. Dynamic segmentation powered by AI Playmaker automatically moves prospects between segments as their behavior changes:

A prospect researching basics moves to "awareness" segment
Same prospect downloads comparison guide → moves to "evaluation" segment
They visit pricing 3x → moves to "high-intent" segment triggering sales alert

Each segment has different nurture strategies, content, and sales plays—all triggered automatically based on the AI's understanding of where prospects are in their journey.

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