GLOSSARY -> Account Based Marketing - ABM

Ethical AI

Ensuring AI systems operate transparently, fairly, and responsibly, without bias or harm, while respecting privacy and human rights.

Ethical AI is the practice of developing and deploying artificial intelligence systems that operate transparently, treat people fairly, respect privacy, and don't cause harm. As AI becomes more powerful and prevalent, ethical considerations are essential to building trustworthy systems.

Core Principles

Transparency: Users should understand when and how AI is being used
Fairness: AI shouldn't discriminate based on protected characteristics
Privacy: Personal data should be collected and used responsibly
Accountability: Clear responsibility when AI makes mistakes
Safety: Systems should be robust and not cause harm

For businesses using AI in marketing and sales, this means being transparent about data collection, avoiding manipulative targeting, ensuring algorithmic fairness across customer segments, and respecting privacy preferences.

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