GLOSSARY -> Account Based Marketing - ABM

Generative AI

AI technology that creates new content—text, images, audio, code—using machine learning models trained on large datasets. Examples include ChatGPT and Midjourney.

Generative AI uses machine learning models to create new, original content—text, images, audio, video, or code. Unlike traditional AI that analyzes or classifies existing data, generative AI produces new outputs based on patterns learned from training data.

Popular Examples

Text: ChatGPT, Claude, Gemini—generating written content, code, analysis
Images: Midjourney, DALL-E, Stable Diffusion—creating visuals from text prompts
Audio: ElevenLabs, Speechify—voice generation and cloning
Video: Runway, Synthesia—video generation and editing

B2B Marketing Applications

Teams use generative AI to draft email campaigns, create ad variations, write blog posts, generate social media content, produce product images, personalize sales messaging at scale, and even create training materials—dramatically accelerating content production.

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