Go-to-market definition

A go-to-market (GTM) strategy is the strategic framework that outlines how a company will deliver its product or service to customers and achieve competitive advantage. It's a coordinated plan that aligns all customer-facing functions—product, marketing, sales, and customer success—around a common approach to winning in the market.

The strategy includes defining your target audience, crafting your value proposition, determining pricing and packaging, selecting sales and distribution channels, and planning marketing campaigns to generate demand.