Go-to-market meaning

Go-to-market (GTM) is the comprehensive approach a business uses to introduce and sell its products or services to target customers. It's the bridge between having a great product and successfully getting it into customers' hands.

A GTM approach answers critical questions: Who are we selling to? What problem do we solve for them? How will we reach them? What's our pricing? Which channels will we use? How do we differentiate from competitors? The answers form your roadmap to market success.