GLOSSARY -> Go-To-Market (GTM)
Go-to-market strategy definition
A go-to-market strategy is a detailed plan outlining how a company will reach target customers, differentiate from competitors, and drive revenue growth.
A go-to-market (GTM) strategy is a comprehensive plan that defines how a business will reach its target audience and achieve competitive differentiation. It serves as the playbook for launching products, acquiring customers, and scaling revenue.
Key Elements
- Market analysis: Understanding your target market, competition, and opportunities
- Customer definition: ICP, personas, and buying committee roles
- Value proposition: Why customers should choose you over alternatives
- Positioning and messaging: How you communicate your value
- Pricing strategy: How you package and price your offering
- Sales model: How you sell (self-service, inside sales, field sales, partners)
- Marketing plan: How you generate awareness and demand
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