Go-to-market strategy means

A go-to-market (GTM) strategy means having a deliberate, documented plan for how you'll reach and engage your target customers. It's the opposite of hoping customers will magically find you—it's proactive planning about where your customers are, what they care about, and how you'll connect with them.

The strategy translates market insights and customer understanding into actionable plans for marketing campaigns, sales outreach, partnership development, and channel selection.