GTM Tech Stack integrations with MAIDs
Integrating Mobile Advertising IDs (MAIDs) into your go-to-market tech stack creates a unified view of account engagement across devices. This enables sales teams to see which marketing qualified accounts (MQAs) are showing the strongest buying intent and which specific decision-makers within those accounts to reach out to.
How It Works
MAIDs track mobile device activity, connecting it to known accounts in your CRM and marketing automation platforms. When combined with web tracking and intent data, you get a complete picture of how accounts are engaging across all touchpoints—desktop, mobile web, and mobile apps.
Key Benefits
- Unified cross-device tracking of account engagement
- Prioritized lists of accounts showing strong buying intent
- Identification of specific personas and decision-makers to target
- Better alignment between marketing and sales on account readiness
LEARN
AI x GTM Glossary
Understand person-level ID, intent data, signal-based segments, and key GTM terms with clear, practical definitions.
VIDEO SERIES
AI x GTM Talks
Watch industry experts discuss signal-based outbound, person-level identification, and modern GTM strategies with real practitioners.
OUR BLOG
Latest on Buyer Identity and Signal-Based GTM
Strategies, insights, and best practices for person-level visitor identification and AI-powered go-to-market.
