How much to advertise on LinkedIn?
LinkedIn advertising costs more than other platforms but reaches a professional, B2B audience. Here's what to expect:
Pricing Models
- CPC (Cost Per Click): $2-$5 for clicks, often higher for competitive industries
- CPM (Cost Per Thousand Impressions): $50-$70+, depending on targeting
- CPS (Cost Per Send): $0.10-$0.80 for Sponsored InMail
Minimum Budget
LinkedIn requires a minimum daily budget of $10 per campaign. However, most successful B2B campaigns run $5,000-$10,000/month minimum to gather enough data and generate meaningful results. Smaller budgets often don't spend consistently due to LinkedIn's auction dynamics.
The higher cost is often justified by the targeting precision—you can reach specific job titles, seniorities, company sizes, and industries that are hard to find elsewhere.
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