How to see who is visiting your website
To see who's visiting your website, you need two types of tools:
Basic Traffic Analytics
Google Analytics shows you aggregate visitor data—how many people, what pages they viewed, where they came from, device type, location. But it doesn't reveal individual identities (unless they log in or fill out a form).
B2B Visitor Identification
Specialized tools like Kwanzoo, Clearbit Reveal, 6sense, or LeadFeeder de-anonymize B2B traffic by matching IP addresses to company databases. These tools show you:
- Which companies visited your site
- What pages they viewed and for how long
- When they visited and how often
- In some cases, individual visitor names and roles
This is particularly valuable for B2B sales teams who can then reach out to engaged prospects with context about their website activity.
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