GLOSSARY -> Marketing Strategy
How to set up conversion tracking in Google Ads
Set up Google Ads conversion tracking by linking to Google Analytics, creating conversion actions, and installing the tracking tag on your website.
To set up conversion tracking in Google Ads:
- Link Google Ads to Google Analytics: Connect your accounts in Google Ads settings
- Create conversion actions: Define what counts as a conversion (form submission, purchase, demo request, etc.)
- Install the tracking tag: Add the Google Ads conversion tracking code to your website's thank-you or confirmation pages
- Import Analytics goals: Alternatively, create goals in GA4 and import them into Google Ads
- Test and verify: Complete a test conversion to ensure tracking fires correctly
Proper conversion tracking lets you see which keywords, ads, and campaigns actually drive business results—not just clicks—so you can optimize spend toward what converts.
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