Identify Web Visitors
Identifying web visitors means uncovering who your anonymous website traffic actually is—which companies they work for and ideally, their names and roles. For B2B companies, this transforms passive website analytics into active sales opportunities.
Methods
- IP address matching: Match visitor IPs to corporate IP ranges and company databases
- Reverse email lookup: Identify visitors who click email links before visiting your site
- Form enrichment: When someone fills a form, enrich their data with additional details
- LinkedIn pixel data: LinkedIn Insight Tag can reveal some visitor company affiliations
- Third-party identification tools: Services that combine multiple data sources for identification
For B2B, even identifying just the company (without individual names) enables sales teams to prioritize accounts showing website engagement.
LEARN
AI x GTM Glossary
Understand person-level ID, intent data, signal-based segments, and key GTM terms with clear, practical definitions.
VIDEO SERIES
AI x GTM Talks
Watch industry experts discuss signal-based outbound, person-level identification, and modern GTM strategies with real practitioners.
OUR BLOG
Latest on Buyer Identity and Signal-Based GTM
Strategies, insights, and best practices for person-level visitor identification and AI-powered go-to-market.
