GLOSSARY -> Account Based Marketing - ABM

Market Trend Analysis

Analyzing patterns in market data, customer behavior, and industry dynamics to identify emerging trends and inform strategic planning.

Market trend analysis examines data patterns over time to identify emerging trends, shifts in customer behavior, competitive dynamics, and market opportunities. It helps businesses stay ahead of changes rather than react to them after the fact.

What Gets Analyzed

Customer behavior and preference changes
Technology adoption curves
Competitive landscape evolution
Regulatory and economic factors
Industry growth or contraction
Emerging use cases and buyer needs

Effective trend analysis combines quantitative data (search volume, website traffic, sales data) with qualitative insights (customer interviews, industry reports, analyst predictions) to spot patterns before they become obvious to everyone.

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