Person-Level Visitor Identity
Person-level visitor identity goes beyond company-level tracking to identify specific individuals visiting your website. While basic B2B tracking might tell you "Acme Corp visited your pricing page," person-level identification reveals "John Smith, VP of Sales at Acme Corp" visited.
How It Works
These systems combine multiple data sources—IP addresses, browser fingerprinting, email tracking, form submissions, and third-party data enrichment—to match website visitors to individual contact records. The technology is primarily accurate for US-based visitors where data availability is highest.
Value for B2B Sales
Knowing the specific person (not just the company) enables highly personalized outreach. Sales reps can reference exactly what pages John viewed, what content he downloaded, and tailor their message to his role and interests—dramatically improving response rates.
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