GLOSSARY -> Account Based Marketing - ABM

Real-Time Intent Leads

Prospects identified through immediate behavioral signals showing active research of topics related to your offerings, enabling instant, timely outreach.

Real-time intent leads are prospects captured the moment they show buying intent—within minutes or hours of their research activity, not days or weeks later. This enables sales teams to reach out while the prospect's interest is hot and their needs are top-of-mind.

How It Works

Intent data platforms monitor prospect research activity across the web and alert you in real-time when someone from a target account consumes content related to your solution category. Sales reps get instant notifications: "John Smith at Acme Corp just read 3 articles about marketing automation" and can reach out immediately while the topic is relevant.

The Timing Advantage

Reaching out days after someone researched a topic means they've likely already moved on or contacted competitors. Real-time alerts let you engage while they're still actively evaluating, dramatically improving response rates and conversion.

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