GLOSSARY -> Account Based Marketing - ABM

Sales Enablement Tools

Software and resources that provide sales teams with content, training, data, and technology to improve efficiency, shorten sales cycles, and close deals faster.

Sales enablement tools equip sales teams with the resources, content, training, and technology they need to sell more effectively. These platforms centralize sales collateral, automate administrative tasks, provide buyer insights, and enable consistent, high-quality customer interactions.

Common Categories

Content management: Centralized library of sales collateral, presentations, case studies
Sales intelligence: Account and contact data, intent signals, technographic info
Engagement tools: Email sequencing, call tracking, video messaging
Training and coaching: Onboarding, best practices, call recordings for improvement
Analytics: Content performance, rep activity, pipeline visibility

The goal is to make sales reps more productive—spending more time selling and less time searching for materials, entering data, or figuring out what to do next.

LEARN