GLOSSARY -> Signal Based Selling

Signal-based marketing

Marketing approach that ensures ads are visible to target buyers without scrolling, using behavioral signals to optimize ad placement and timing.

Signal-based marketing uses behavioral data and viewability filtering to ensure your ads are actually seen by target buyers. It optimizes ad placement so that over 60% of impressions are viewable above-the-fold, without requiring users to scroll.

The Viewability Problem

Many display and retargeting ads are technically "served" but never actually viewed—they load below the fold or users never scroll that far. Signal-based marketing solves this by combining intent data with viewability targeting.

How It Works

The approach identifies prospects showing buying intent, then serves ads to them in high-viewability placements. This doubles down on effectiveness: you're targeting the right people AND ensuring they actually see your message. Particularly powerful for ABM campaigns where every impression counts.

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