Signal-Based Prospecting

Signal-based prospecting uses behavioral data and intent signals to identify high-potential prospects and engage them through targeted outbound channels. Instead of spray-and-pray tactics, it focuses on prospects showing active buying intent.

Sales teams monitor signals both on their website (page visits, content downloads, time spent) and off-site (social engagement, third-party research activity). When a prospect from a target account shows strong intent, they trigger personalized outreach through email, LinkedIn, or phone calls.