Signal-Based Selling

Signal-Based Selling is a sales methodology that uses behavioral intent data to identify and engage the right people within target accounts at the right time. Rather than cold outreach to everyone, it focuses on prospects showing active buying intent.

The Core Principle

Traditional B2B sales often target accounts blindly. Signal-based selling flips this—it monitors your ideal customer profile (ICP) accounts for buying signals, then engages specific individuals within those accounts who are researching solutions like yours.

Why It's Effective

Buyers today do 70% of their research independently before talking to sales. Signal-based selling meets them where they are in their journey, with relevant messaging based on their actual interests and research topics. This dramatically increases response rates and shortens sales cycles.