GLOSSARY -> Account Based Marketing - ABM

Social Listening

Monitoring social media platforms for mentions of your brand, competitors, products, and industry topics to understand customer sentiment and market trends.

Social listening is the practice of monitoring social media channels for mentions of your brand, products, competitors, and relevant industry topics. It goes beyond tracking @mentions to analyzing broader conversations and extracting actionable insights.

What You Monitor

Brand mentions: What people say about your company (tagged or untagged)
Product feedback: User experiences, feature requests, pain points
Competitor mentions: How competitors are perceived, what customers complain about
Industry trends: Emerging topics, shifting concerns, market directions
Customer sentiment: Overall emotional tone toward your brand

Business Value

Social listening helps you identify customer issues before they escalate, discover content ideas, find sales opportunities (people asking for recommendations), track competitor perception, and understand market sentiment—all from organic, unfiltered customer conversations.

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