GLOSSARY -> Core Solutions Offering

Warm Leads

Prospects who have shown interest in your product by visiting your website, engaging with content, or interacting with your brand—making them receptive to outreach.

Warm leads are prospects who have demonstrated interest in your product or service through their behavior—typically by visiting your website, downloading content, or engaging with your campaigns. They're "warm" because they're aware of you and have shown some level of intent, making them more receptive to sales outreach than cold prospects.

Warm vs. Cold vs. Hot

Cold leads: No prior interaction, you're reaching out blind
Warm leads: Shown interest but haven't requested to talk to sales
Hot leads: Actively requesting demos, pricing, or ready to talk to sales

With modern visitor tracking, warm leads now include identified website visitors whose contact information has been revealed through de-anonymization technology—you know who they are, what they viewed, and can reach out with context.

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