What does GTM mean in business?
In business, GTM (Go-To-Market) refers to the strategic plan that outlines how you'll introduce your product to the market and acquire customers profitably. It's particularly common in technology, SaaS, and product-led companies where launches and market expansions are frequent.
A GTM strategy ensures your product, marketing, and sales teams are aligned on who you're targeting, what you're selling, and how you'll win deals.
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