GLOSSARY -> LinkedIn Marketing & Advertising

What is a good number of impressions on a LinkedIn post?

A good number of LinkedIn post impressions varies by audience size. For individuals: 500-1,000+ is solid. For company pages: 1,000-5,000+ depending on followers.
What is a good number of impressions on a LinkedIn post?

A "good" number of LinkedIn impressions depends heavily on your network size, follower count, and content type. There's no universal benchmark, but here are general guidelines:

For Personal Profiles

  • 500-1,000 impressions: Good for most professionals
  • 1,000-3,000: Strong performance, content is resonating
  • 3,000+: Excellent reach, likely getting shared beyond your network

For Company Pages

  • 1,000-2,000: Decent for smaller companies (<1,000 followers)
  • 2,000-5,000: Good for mid-size pages (1,000-10,000 followers)
  • 5,000+: Strong reach for larger organizations

More important than raw impressions is the engagement rate—likes, comments, shares, and clicks relative to impressions. A post with 500 impressions and 50 engagements (10% rate) is more valuable than one with 5,000 impressions and 50 engagements (1% rate).

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