GLOSSARY -> Go-To-Market (GTM)
What is a GTM?
A GTM (Go-To-Market plan) is a comprehensive strategy a business uses to launch a new product or expand into a new market successfully.
A GTM (Go-To-Market plan) is the actionable blueprint that guides how you'll introduce a new product, enter a new market, or reach a new customer segment. It connects your product strategy to revenue by defining exactly how you'll acquire and retain customers.
When You Need a GTM Plan
- Launching a new product or feature
- Entering a new market or geography
- Targeting a new customer segment
- Repositioning your brand or product
- Shifting from one business model to another (e.g., services to SaaS)
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