What is a LinkedIn impression?

A LinkedIn impression is a count of how many times your content (post, article, ad, or profile) was displayed on someone's screen. It's a reach metric—showing visibility, not engagement.
One person can generate multiple impressions if they see your content more than once. However, LinkedIn's impression counting methods can vary slightly between organic posts and paid ads.
LEARN
AI x GTM Glossary
Understand person-level ID, intent data, signal-based segments, and key GTM terms with clear, practical definitions.

VIDEO SERIES
AI x GTM Talks
Watch industry experts discuss signal-based outbound, person-level identification, and modern GTM strategies with real practitioners.

OUR BLOG
Latest on Buyer Identity and Signal-Based GTM
Strategies, insights, and best practices for person-level visitor identification and AI-powered go-to-market.



