What is a signal in sales?

A signal in sales is any data point or behavior that indicates a prospect's level of interest or readiness to purchase. Signals can be explicit (like requesting a demo) or implicit (like visiting your pricing page multiple times).

Examples of Sales Signals

• Visiting pricing or product comparison pages
• Downloading case studies or implementation guides
• Attending product webinars or demos
• Engaging with sales content on LinkedIn
• Responding to emails or surveys
• Asking questions in community forums

The stronger and more recent the signals, the higher the likelihood of conversion. Modern sales teams prioritize prospects based on signal strength rather than arbitrary lead scores.