GLOSSARY -> LinkedIn Marketing & Advertising

What is an impression on LinkedIn?

A LinkedIn impression is counted each time your post or ad is displayed on someone's screen, regardless of whether they interact with it.
What is an impression on LinkedIn?

An impression on LinkedIn is counted each time your content appears on someone's screen. This includes posts in their feed, ads they're shown, or your profile appearing in search results. An impression is recorded whether or not the person actually clicks, likes, or engages with the content.

Note that LinkedIn counts unique impressions per user—if the same person sees your post multiple times (scrolling past it several times), it may only count as one impression, though this varies by content type.

LEARN

AI x GTM Glossary

Understand person-level ID, intent data, signal-based segments, and key GTM terms with clear, practical definitions.

Laptops

VIDEO SERIES

AI x GTM Talks

Watch industry experts discuss signal-based outbound, person-level identification, and modern GTM strategies with real practitioners.

AI X GTM Video Series

OUR BLOG

Latest on Buyer Identity and Signal-Based GTM

Strategies, insights, and best practices for person-level visitor identification and AI-powered go-to-market.

The Signals Hub Imperative: Why Every B2B Company Needs One

Laptops

Stop Flying Blind: Why Your Revenue Team Deserves the Kwanzoo One-Stop Signals Shop

Laptops

Stop Chasing Cold Prospects: Get High Intent Sales Leads with Kwanzoo

Laptops
built with
Pixelesq Logo
pixelesq