What is GTM?

GTM stands for Go-To-Market—a strategic plan that defines how a company will sell its product or service to customers. It encompasses target market identification, value proposition, pricing strategy, sales channels, marketing tactics, and distribution methods.

Core Components

• Target audience: Who you're selling to (ICP, buyer personas)
• Value proposition: Why customers should choose you
• Pricing and packaging: How you structure your offer
• Sales and distribution: How you reach and sell to customers
• Marketing strategy: How you generate awareness and demand

A strong GTM strategy ensures product-market fit and aligns all customer-facing teams around a unified approach to winning in your market.