What is GTM in business?

In business, GTM (Go-To-Market) is your game plan for winning customers and generating revenue. It's the strategy that aligns product development, marketing, and sales around a unified approach to reaching target markets and driving growth.

Why Every Business Needs a GTM Strategy

Even the best product will fail without a clear path to customers. A GTM strategy ensures you're targeting the right audience, with the right message, through the right channels, at the right price point. It prevents wasted resources on ineffective tactics and provides a roadmap for scalable growth.