What is signal-based targeting?

Signal-based targeting concentrates marketing and sales efforts on prospects within your ICP who are actively showing purchase intent. Rather than broad targeting based on demographics alone, it uses behavioral signals to identify who's actually in-market right now.

This approach combines two critical filters: first, the prospect must fit your ideal customer profile (right company size, industry, role). Second, they must be showing active buying signals (researching solutions, comparing vendors, engaging with relevant content). Only prospects meeting both criteria get targeted, making every interaction count.