GLOSSARY -> Marketing Strategy
What method provides a continuous understanding of the target market?
Market research, customer interviews, usage analytics, and competitive intelligence provide continuous understanding of your target market.
Continuous market understanding comes from multiple ongoing activities:
- Regular customer interviews: Talking to customers about their evolving needs and challenges
- Product usage analytics: Tracking how customers actually use your product
- Sales feedback loops: Capturing what reps hear in deals and why deals are won/lost
- Competitive monitoring: Tracking competitor moves, messaging, and market positioning
- Market research: Industry reports, surveys, and trend analysis
The key word is "continuous"—markets evolve constantly. One-time research gets stale. Successful companies build systems for ongoing customer and market intelligence.
LEARN
AI x GTM Glossary
Understand person-level ID, intent data, signal-based segments, and key GTM terms with clear, practical definitions.
VIDEO SERIES
AI x GTM Talks
Watch industry experts discuss signal-based outbound, person-level identification, and modern GTM strategies with real practitioners.
OUR BLOG
Latest on Buyer Identity and Signal-Based GTM
Strategies, insights, and best practices for person-level visitor identification and AI-powered go-to-market.
