EPISODE 11 | May 09, 2025

AI Content Scaling: From Impressions to Revenue

Kady Deshpande shows how Simplified helps marketing teams create video, design, and social content at scale with AI-powered workflows.

Key Takeaways

  • Old school vs new school: Shift from impression/click metrics to conversion and revenue focus
  • Customer behavior changed: People now ask LLMs for answers instead of searching through articles and forums
  • Simplicity lost: Tools became powerful but complex - need to restore accessibility for marketers
  • All-in-one platform: Video, design, writing, and social media in one seamless workflow
  • Target audiences: Busy marketers, creators, small business owners, and marketing teams scaling on-brand content

Guest

Kady Deshpande, Founder & CEO
Simplified
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Key Topics

AI Content Creation, Marketing Automation, Omnichannel Marketing, Video Creation, Social Media Management, Brand Content
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Tags

AI content, content creation, social media, video marketing, marketing automation, brand content
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